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Forbes 30 Under 30 Alumni
Jul 23, 2026 12:11 AM
Updated Jul 30, 2026 7:36 PM

28 | Cofounder, Decagon

The next time you complain to customer service about an incorrect order, the apologetic agent issuing a refund might be an algorithm and you probably won't be able to tell. That's the bet behind AI unicorn Decagon. Founded in 2023, the San Francisco-based startup already boasts a $1.5 billion valuation on the promise that it can build AI agents to handle common customer service tasks like product returns, cancellations and credit card replacements. Decagon says its AI can respond with human nuance and personality, without the human downsides of exhaustion, temper and a bad attitude. "We want to build the smartest, most human-like, most empathetic agents," says cofounder Zhang. So far, he has signed deals with companies like Duolingo, Hertz and ClassPass. Decagon has raised $255 million from big-name backers including Andreessen Horowitz and Accel, although Zhang claims he "never really sought out funding."

Jesse Zhang wears a wool-and-cashmere sweater jacket and cashmere sweater by Falconeri Jesse Zhang wears a wool-and-cashmere sweater jacket and cashmere sweater by Falconeri 
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