Jul 22, 2026 9:40 PM
Updated Jul 30, 2026 9:12 PM
Claudia Sulewski is a beauty influencer with 6 million online fans--which she knew was a powerful community on which to launch a product. The market was crowded with skin and makeup items, so she chose to focus on bodycare. In 2023 she started Cyklar, which sells body creams, oil-infused body washes and roll-on fragrances. Forbes estimates the startup generated $10 million in revenue over the last 12 months. When she was 13, in 2009, she launched her "BeyondBeautyStar" YouTube channel, which is still going strong. Outside of Cyklar, she has harnessed that social media fame into brand partnerships including Onitsuka Tiger and YSL, and landed acting gigs in the 2022 film "I Love My Dad" and Apple TV's "Shrinking".
Claudia wears cotton dress by Cult GaiaComments
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